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Loominate is a plug-and-play workplace community platform built on a Web 3.0 decentralised rewards system.
Loominate is where workplace communities trade battle stories, share passions, vote on initiatives and join bounties to drive positive culture and change in their organisations. Built on the economy of GOOD token, we are now able to decentralise the distribution of rewards to incentivise and sustain authentic bottom-up change, innovation and transformation in both small and big organisations.
TL;DR Loominate.app is the first decentralised community building platform designed with workplace communities in mind. In addition to giving everyone a safe space to speak up, Loominate is infusing joy, rewards and authenticity into culture building.
Loominate's mission is to bring transparency, humanity, rewards and a bit of fun into workplace community building. Our vision of the future of work is one that is anchored on the principles of decentralised value creation and exchange, empowerment of the individuals and innovation through collective intelligence.
Whenever we talk about our mission to others, we often get asked if we're building a HR tech solution. We're no HR experts and we actually don't know what constitutes HR these days. What we know is that a solution and business model that is built for top-down implementation will never fully unlock the potential of the individuals in any organisation.
So, we're a culture solution with the ability to put a value on positive community and culture building. Our suite of community tools can be used for any purpose that requires freedom of speech, candid ideation, voting, crowdsourcing of solutions or just a platform for serious, fun and trivial human conversations.
No, we're not. Loominate is first and foremost a safe space for the exchange of ideas, conversations and missions, both in the frivolous and serious realms. We enable individuals to have honest discussions, find support within the community and raise visibility to both problems and solutions. Users may find comfort in confiding problems with the community pseudonymously or anonymously, or create change and impact by responding to bounties and voting on policies and initiatives. We believe that the greatest change and impact takes place in the everyday, not just in the exceptional cases of crisis and tragedy where whistle-blowing is the necessary course of action. Our goal is to help create workplace cultures where no whistleblowing situation need arise.
We've scoured the internet for an equivalent of Loominate but only found a handful of HR and workplace impact platforms that still cater to the needs of corporate overlords and with business models that rely on management buy-ins. Our product and business model is designed to help Loominate stay independent of corporate buy-ins, distribute the power back to the community through our tokenomics and let users (not corporate owners/leaders) determine how our platform evolve.
But don't get us wrong, we're appreciative of any solutions that help alleviate workplace stress, harassment, disengagement, inequality and the fear of speaking up. The difference in our product strategy is that we want to help build the foundations of great culture and community rather than serve as a reactive solution to a problem that could've been prevented.
The following businesses and categories are who we think might overlap/compete with what we do:
Employee engagement platforms (E.g. )
Web3 Chat/Polling/Forum platforms & forums that could be whitelisted for private/corporate use (E.g. )
Whistleblowing forums and management tools (E.g. )
We see #web3 as a catch all term for both the technology and decentralisation principles that we build Loominate on.
Loominate is built on the following three pillars of decentralisation:
Blockchain identity and Wallets allow Loominate to be private by default. The current MVP is traditionally encrypted but in the future iteration it'll be upgraded to a blockchain ID to keep personal details anonymous and ownable. Loominate custodial wallets will also be automagically created for verified users who signed up for an account on Loominate.app. Users will have complete control over what data and personal details they want to own and share during the course of their usage of the platform, as well as after.
Individual ownership & powers of self-governance are also core principles that guide the way the platform developed. Users who earned GOOD tokens through their participation on the platform are able to redistribute them to peers as rewards or use them to vote for policies and ideas raised by the community. This allows individuals to gain ownership of their role and impact in community building. Distributed decision making is made possible on Loominate because of this, and this changes the way community and culture is built in a corporate setting.
Explore the rest of our white paper below to learn more about why and how we want to do this.
Built on Polygon.technology Loominate is built on the Polygon blockchain network and we're currently updating our technical stack.
Our flightpath to a more decentralised world.
The following roadmap reflects our plan for the next 18 months starting November 2022.
Last updated: 14 Nov 2022
We'll be updating our roadmap every week. So don't forget to check back!
Developing a supply and demand of $GOOD tokens to power a fairer economy
GOOD is the native token of Loominate, a decentralised social network and community platform for employees.
GOOD serves as a rewards token that users can use to pay for digital goods, unlock premium perks and to vote on initiatives and policies on Loominate.app. This utility token will be tradable on decentralised exchanges and be exchangeable for Ethereum, USDC and fiat.
Capturing the Value of Community Building with GOOD tokens
Community building and positive social actions have monetary value and the way Loominate captures that value is through GOOD tokens. Employees working in big corporations today are rarely rewarded for being a positive pillar and contributor in the workplace community. They are not rewarded for solving problems outside their professional remits even though they are verbally credited for contributing 'intangibly' and 'unquantifiable' to the growth and wellbeing of the organisations. GOOD tokens are created make these contributions 'tangible' and 'quantifiable'.
An independent economy of bottom-up change
Setting up an independent treasury and economy of rewards within the space where society incentivises and reward great work culture and communities will have a reverberating impact on the mental and social wellbeing our workforce. The positive consequences will be reflected in higher retention, more innovative bottom-up solutions and higher productivity.
Each GOOD token earned represents a value given to the behaviour of a user by her/his/their peers. The value of GOOD tokens grow as more cultural and community actions are generated and recognised, as well as when more companies realise how they can leverage on Loominate's partnership to scale great workplace happiness, innovation and community.
GOOD is the lifeblood of positive community and culture.
Retail investors who invest in and hold GOOD tokens are investing in the growth of a sustainable, decentralised positive corporate culture and communities that will hav
Overcoming institutional barriers with non-custodial community wallets
Users may sign up for a workplace chat space anytime and have access to most of the features on the platform with or without the company's subscription.
Organisations that wish to support their employees on Loominate without needing to buy, hold or own any crypto tokens, may subscribe to our Business for Good Subscription bundle. Each subscription bundle includes a mini bag of GOOD tokens that get airdropped into the respective organisation's community wallet by Loominate's team as part of premium Business for Good services.
GOOD tokens allow the workplace community to collectively determine how their rewards pool is distributed and utilised. Individuals are empowered to engage in conversations and take actions with their accumulated $GOOD tokens.
Total Fixed Supply : 100,000,000
No. of Tokens for Private Sale: 3,000,000
No. of Token for Public IDO: 10,000,000
No. of Bonus Tokens: 1,000,000
Only 100,000,000 GOOD tokens will be minted on the Polygon network.
10% will be traded in the IDO at a starting price of USD0.10 per token to raise initial capital for the startup.
3% will be available for sale to whitelisted investors who may purchase the token at discounted prices.
1% Bonus tokens will be earned by the IDO retail investors who hold for more than 6 months, 9 months and 12 months.
1
Tokens Reserve
20%
20,000,000
2
B2B Subscriptions
24%
24,000,000
3
The vesting period of the tokens are designed such that less than 40% of the tokens will be in circulation for the next three years.
Founders are subject to a progressive vesting period of 7 years including a 100% lock up period of the first 12 months from date of IDO.
Investors & advisors are subject to a progressive vesting period of 5 years including a 100% lock up period of the first 12 months from date of IDO.
Loominate was partly bootstrapped by the founders, their family and friends. They have the intention to continue building the business in a resource efficient way from startup to scale ups.
The Web3 space is an extremely competitive, dynamic and volatile space and the only way to build this is to build with a community we trust. We truly believe that our vision is possible only if we have enough insane folks, mavericks and believers who tag along even if it's just for cheerleading.
Even though the IDO is now the most popular mode of fundraising for web3 startups, we want to have our own team of strategic investors to keep us connected to the Web2 world, open doors in places we would never care to look, act as our sounding boards when times are confusing and be our kindred spirits when things get exciting. Our entrepreneurial spirits are mostly forged in the untamed crucibles of web3, degen crypto communities, plant psychedelics and ugly pixelated art nfts. We're pretty unhinged.
So one of the most important strategic business decision we made as a team is to find investors who are little bit kooky like us, but still saner than us in most parts.
We want investors who love what we do, the way we do it and to own a part of what we're building. The crypto community are great allies but we know it's important to have your own SWAT and black ops team.
So our strategy is to raise 40% from equity investors and the rest from the IDO. Equity investors will also be eligible to participate in Loominate's pre-IDO private sale at a discount.
Investors should invest in Loominate if they are passionately betting on one or all of the following;
Platform & Token Marketing
10%
10,000,000
4
Founders
10%
10,000,000
5
Pre-IDO Private Sale
3%
3,000,000
6
Advisors
2%
2,000,000
7
IDO Public Sale
10%
10,000,000
8
Bonus Tokens
1%
1,000,000
9
Employee Compensation
20%
20,000,000
Where employees co-create change, innovation and a more human workplace.
√ Run a poll, rally votes for a new initiatives or start a conversation.
√ Ask your management and peers burning questions you have
√ Every action earns Karma points through community upvoting and downvoting.
√ Pseudo anonymity removes fears and psychological barriers of speaking up
Loominate is private by default. Users will have control over how much they want to reveal about themselves.
All work emails are hashed, encrypted and delinked from their user profiles
Users may toggle between a pseudonym of their choosing or remain completely anonymous
Loominate does not mine your data to run ads or sell your aggregated data to advertisers. This business model simply is against our brand philosophy.
Every positive action on the platform earns users GOOD Tokens.
Each post/poll/initiative on the platform will display the value of GOOD tokens earned in USD.
Each user account will come with a non-custodial wallet that stores GOOD tokens.
No installation of crypto wallet will be needed. The custodial wallets will work like Brave Browser Wallets where Basic Attention Tokens are added to the user account automatically. GOOD Tokens will be added to users wallets as they earn the tokens.
Like Discord and Reddit, Loominate users will be able to spend GOOD tokens to
Unlock Community Power Ups, Custom Avatars, NFT Profiles & other premium features
Vote on policies put forward by their communities
Vote on Loominate's strategic policies
Purchase digital products/services in Loominate's native marketplaces
We're building an ecosystem where Loominate sets the standards for inclusive workplace practices, culture building, industry benchmarking, policy making and organisational transformation. The aim is to partner up with other Future of Work platforms and solutions that are emerging in both Web2 and Web3 space to extend our access to as many employees as possible.
Loominate’s goal is to set the gold standard for open and transparent workplaces where employees are invested in their community, meaningfully engaged in collective value creation while retaining their individual autonomy.
Here are the key components of the Loominate ecosystem that we're building:
√ Loominate Community Wallet (for each chat space)
√ Loominate User Wallets
√ GOOD Tokens
√ Loominate Platform
√ Culture Index (Data insights)
√ ESG Collaboration
√ Future of Work Services
√ Web 2.0 Integrations
√ Web3 Talent Marketplaces + NFT Profiles
√ Integration with Web2 Productivity Tools (e.g. Slack, Asana)
√ Integration of NFT Profiles with Metaverses
A little bit of personal stories, history and the origins of the founding team.
CEO, Co-founder
A space engineer by training, Jamie spent over 14 years in Airbus developing a unique portfolio of experiences in Business Development, Customer & Corporate Innovation. From designing helicopter pilot training software programmes to leading transformation projects that impacted over 50,000 employees and contributing to $300m+ in revenue growth, Jamie's career in Airbus had given him an incredible growth platform but also an amazing front row view to the challenges of creating real change in a big corporate organisation.
He has seen how large organisations inevitably build walls between units that stifle collaborations and innovation. The bigger the organisations grow, the greater the layers of bureaucracy that in turn prevent free speech, personal empowerment and bottom-up change.
In 2020, he left his corporate career to embark on another spiritual journey to South Americas before returning to Singapore to found Loominate.app. There were a few startup iterations, false starts and challenges before Loominate, but he got there in the end.
Loominate is, in many ways, both the journey and destination that Jamie has been heading towards.
Jamie leads strategy, partnerships, growth and finance at Loominate.
COO, Co-founder
Taryn was the former COO & Chief of Staff in two independent advertising networks, responsible for digital strategy, corporate and culture restructuring. In the 7 years in the digital space, she has worn many hats, won awards and built various teams & offices across Southeast Asia. She has never been afraid to reinvent and rebuild her life, career and dreams from scratch. While many clung on to an accumulation of accolades and achievements, Taryn's drive is to pack different life experiences into one.
In 2020, she co-founded artwallstreet.io, originally an NFT platform for physical artworks, but exited later to rejoin advertising. She then started investing in cryptocurrency and became one of the original community builders for a social token that took flight in July 2021. During this time, she reconnected with Jamie on the rise of web3 and its potential on creating impact in workplace communities. Loominate was naturally borne out of this shared vision and passion.
Taryn leads the operations, product design, branding, marketing and community building at Loominate.
An abstract of our raison d'etre, vision and mission
TL;DR Decentralisation & bottom-up empowerment is key to unlocking collective intelligence, innovation and transformation.
Joy, delight, mental engagement, social connections, a sense of empowerment and purpose-driven existence are all essential human experiences that make us productive and innovative members of society. These are the very same conditions that make for an amazing workplace community.
The broad underpinning conditions for human happiness is not rocket science so it is a wonder why we have not cracked the code of bringing humanity back to workplaces. It is as if we should treat employees as separate to their human selves at work. The conditions for the happy employee are the same conditions that make for a great human experience:
A safe environment to thrive, express & achieve
Recognition, appreciation and acceptance from the community
A sense of creative, communal and productive purpose
An ability to do what you love and are good at
At Loominate, we build community tools that help create such conditions. The good news is that these principles of the happy human are not antithetical to the goals of profitable enterprises. It's been proven by research that happier workplaces generate higher productivity and profitability.The good news is that these principles are not antithetical to the goals of profitable enterprises. It's been proven by research that happier workplaces generate higher productivity and profitability.
If the cornerstone of workplace communities are built on the first principles of human happiness, then equality, fair compensation, empowerment of the individual and innovation become the natural outcomes of corporate entities.
For this reason, Loominate builds into the platform all the tools that enable social connections, joy, voting capabilities and a sense of community through the Karma point system, leaderboard, learn-to-earn features, bounties, custom emojis and NFT profiles.
Our user interface is Web2 inspired because Web2 still has the best user-experience practices to date. Through a combination of intuitive gamification design and the ability to power engagements with GOOD Tokens, Loominate aims to bring the best of Web3 to mainstream communities, and in that process, bring some joy back to workplace communities.
Loominate’s vision is a world built collectively by a generation of individuals who are truly free, creative, autonomous and empowered. We believe productivity and creative labour systems that are built around the individual’s unique capabilities, passions and motivations will result in a world that is infinitely happier, richer and fairer 🌈 .
To do this we want to help ensure that value creation is fairly recognised, exchanged and compensated, one workplace community at a time.
Loominate is the beginning and spark for this change.
It may seem almost foolhardy to imagine that a mere platform could topple centuries of bureaucracy and patriarchal systems in these corporate enterprises that are very often led by the 'boys club' and boardrooms of machismos. The eras of industrialisation, 'management consultancies' and Web2 productivity-driven culture have made labour systems soullessly efficient, calculated and devoid of human touch.
But we see the emergence of Web3 capabilities as opportunities for us to self-organise into organic, human pods of support and connections that bring real human voice to the fore in decision making. Through a tokenised rewards system that's embedded into everyday interactions, value exchanges and the decision making, workplace communities may rebuild the foundations of their relationship with each other, create transparent, trust, community and loyalty, that in turn generate real value for their respective organisations.
Already we see new rules of engagement are being conceptualised and realised in DeFi, metaverse, NFT content creator's economy and DAOs. While we're still in the nascent and experimental age of Web3, the momentum is gaining as big tech and social media giants began scrambling for the least disruptive transition to the inevitability of Web3.
If we pause and look up from our rat race for a moment, we could already see that Loominate's vision of the future is already in the making. Decentralised social media platforms and online communities will be the next wave of transition that the mainstream population will be swept into. The generation that precipitated The Great Resignation will continue their move into Web3 industries, technologies and philosophy.
When corporate employees connect with each other more meaningfully and are able to band together to surface new ideas and solutions for the company, everyone wins, including the bottom line. Corporate stakeholders should know that when employees build meaningful connections within the organisation, it strengthens camaraderie, community and loyalty, which in turns will generate higher job retention, productivity and higher bottom lines for companies.
Employees who are empowered can help surface and solve problems in the company more efficiently and effectively because they are close to the day-to-day operations.
Here is what they can do to help build the Future of Work:
Support and sponsor community building tools on Loominate and other similar solutions
Participate in polls, initiatives and ideas put forward by their work communities
Launch bounties and issue rewards to successful responses from the communities through Loominate
Listen and understand the voices that are surfacing to the top on the platform.